Superlifter – Construction Lift Manufacturer

Did you know that a Pacific octopus’s suckers are so strong that each can lift nearly 16 kg (35 lbs)? With eight arms and 240 suckers per arm, it's a natural symbol of strength. Superlifter features an octopus in its brand mark, reflecting the company’s expertise in manufacturing lifts for glass and other materials.

For whom:

Superlifter Co.

Scope of work

Market analysis
Client consulting
Logo rebrand
Final design

Available on:

Project for Superlifter – Construction Lift Manufacturer

Building the brand

A bold, sans-serif typeface with letters angled and stretched for a modern, dynamic feel. The octopus, symbolizing strength and wisdom, was the perfect fit for this brand. To connect with the previous logo, a hook replaces one tentacle, reinforcing the brand’s identity. The font’s curved, contemporary design ensures legibility while standing out visually.

Go back/up