Psiegenialne - Nose Work & More

Psiegenialne, or "Dogenius," is a Polish brand specializing in animal training and designing toys and puzzles for dogs and cats. The name is a playful twist on the Polish word "przegenialne" ("beyond genius"), with "psie" referring to dogs. This creative wordplay is instantly recognizable to Polish speakers.

For whom:

Individual client

Scope of work

Market analysis
Inspiration research
Client consulting
Brainstorming ideas
Design + edits
Final delivery

Available on:

Project for Psiegenialne - Nose Work & More

Long, but satisfying process

The process of creating this symbol was extensive. Many logos creatively combine words and animal symbols, and our initial designs felt familiar. We aimed to incorporate wordplay and animal imagery while still standing out. After multiple iterations and consultations, we finally crafted a minimalist, beautiful, and easily implementable logo that both we and the client were proud of.

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