Psiegenialne

Psiegenialne is a polish brand representing a company that specializes in training animals (mainly dogs), designing dog's and cat's toys and smart puzzels. The name of this brand itself is a play on polish pronunciation of a word "przegenialne" where "prze" means something greater than, and "genialne" means genious. Phonetics of the word "prze" is very close to the polish word "psie" which means "dog/of a dog/doggy". As complicated as it may sound this kind of a creative change in the original word is understandable for polish speaking people.

For who:

Individual client

Scope of work

Market analysis
Inspiration research
Client consulting
Brainstorming ideas
Design + edits
Final delivery

Available on:

Long, but satisfying process

Process of creating this symbol was trully extensive. There are many great exsiting logos that combine words and animal symbols in a very creative or uncommon, but interesting way. Almost everything we designed felt somehow familiar. We wanted to implement the same idea - word play and animal symbols - but still stand out from other companies. After many tries and consultations with the client we finally were proud of our beautiful, yet minimalistic and easily implementable logo.

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